COLLIN COUNTY BAR ASSOCIATION

·         Topic:  “The Anchoring Effect:  Draggin’ the Line in Litigation and Negotiation.”

Many negotiators are unaware of subconscious cognitive biases that drive decisions.  One of the most important of these is the "Anchoring Effect".  If you negotiate without being aware of this neuropsychological driver, you're at risk of making a deal that you would otherwise reject!  Join us for this fascinating presentation and learn how attorneys, clients, judges, and arbitrators are affected by anchors, how you can detect and neutralize them, and how you can turn them to your advantage.

·         Speaker:  Laura Frase, Esq., of Counsel to Cantey Hanger, LLP

·         MCLE credit:  1 hour (CCBA members only)

·         Location:  Macaroni Grill, 5005 W. Park Blvd., Plano, Texas